![]() You can then drill down into keyword overview, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. ![]() After searching "digital marketing," for instance, another navigation bar appeared across the top of the results page further breaking down the search results. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword is worth. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) as well as to find related search results and vulnerable competitor sites.Īfter running searches on my five test terms, I found that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs (82.00 Per Month, Billed Annually at FS.com) (Opens in a new window). The five keywords I used were pcmag, digital marketing, online shopping, IT consultant, and small business accounting. When testing each tool, I used the same set of five keywords to see how results differed between each of my competitors. Keyword recommendations and management capabilities are built in throughout SpyFu, but I started in the Keyword Research tab. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. There's a lot SpyFu can do across the spectrum of SEO tooling, but for this review we're focusing primarily on its ad hoc keyword research capabilities. The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. (Opens in a new window) Read Our Majestic Review Overall the company has actually slashed its pricing since our original review, which makes it all the more attractive to SMBs. SpyFu also includes a 30-day money-back guarantee. The $78-per-month Professional plan (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu's application programming interface (API).įinally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. The Basic plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu's AdWords Advisor tool. That's not to say SpyFu doesn't cap anything. Read our editorial mission (Opens in a new window) & see how we test (Opens in a new window). Since 1982, PCMag has tested and rated thousands of products to help you make better buying decisions. ![]() The functionality you get with SpyFu for the price is an important factor in why we gave it an Editors' Choice, and the unlimited search volumes make the tool even more appealing for ad hoc keyword research. All plans come with an unlimited number of domain, keyword, keyword group, backlink, and competitor/domain comparison search results along with unlimited data export. Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder, SpyFu doesn't price by search results. Pricing and PlansĪs mentioned, SpyFu's Basic plan begins at $33 per month when billed annually (or $39 month-to-month). Moz Pro, our other Editors' Choice winner, offers more tools overall, but for general small to midsized business (SMB) users, SpyFu is an excellent bet. That, along with its friendly price make it an obvious pick for our Editors' Choice award. The software nails this delicate balance, due mainly to good UI design. Starting at $33 per month when billed annually, SpyFu can fulfill the needs of both advanced SEO practitioners and average business users. While parts of this search engine optimization (SEO) package are a bit complex for pure novices, SpyFu is an excellent overall digital marketer's tool set. Ad metrics can be complicated for novice SEO users.How to Set Up Two-Factor Authentication.How to Record the Screen on Your Windows PC or Mac.How to Convert YouTube Videos to MP3 Files.How to Save Money on Your Cell Phone Bill.How to Free Up Space on Your iPhone or iPad.How to Block Robotexts and Spam Messages.
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